Taken from The Proceedings of the 2nd ISPIM Innovation Symposium, New York City, USA, 6-9 December 2009 ISBN 978-952-214-863-6

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A Systemic Approach for Designing Open Innovation Value Networks

Author(s)

Arash Golnam, Aoife Hegarty, Gil Regev, Alain Wegmann

Abstract

The traditional view of innovation as a closed or proprietary system where new ideas are generated from an internal research group or an R&D department is being replaced by open innovation value networks in which enterprises collaborate in a variety of ways with third parties (including their competitors) to generate new or significantly improved products or services. In moving from "closed" to "open" innovation enterprises require; a new set of skills and tools to configure an open innovation value network, as well as, radical changes in their organizational structures in order to manage the complex web of relationships inherent in open innovation value networks. In this paper, we apply Systemic Enterprise Architecture Method (SEAM). SEAM offers a systemic conceptualization technique and a set of heuristics useful to analyze and design open innovation. In this paper, our method is illustrated with an example of open innovation in the computer industry.