Taken from The Proceedings of the XVIII ISPIM Conference, Warsaw, Poland - 17-20 June 2007 ISBN 978-952-214-388-4.
The full paper and/or presentation is available to current members of ISPIM who must log in to the Members Section of http://www.ispim.org to gain access.
http://www.ispim.org/members/proceedings/ISPIM2007/files/Hemre_Anders_Paper_1.doc
Crossing the Idea Chasm: Creating High Value Idea Portfolios
Abstract
The process of moving ideas from “mind to market” involves the creation of high value idea portfolios. Ideas are products. More specifically, they are products of the human mind. As such, they involve creativity, imagination and emotion as well as reason. The importance of managing current business often combines with organizational and human behaviour to create an internal “barrier to entry” for new ideas or a chasm that makes it difficult for ideas to mature into new product or service concepts. Crossing the idea chasm in a structured way will ensure that all ideas are given a fair chance and will result in a portfolio of rich ideas rated by value and ready to be implemented, deferred or dismissed according to the business priorities of the enterprise.
Keywords
innovation; ideation; idea chasm; idea management; idea portfolio